EASYKART

Why Easykart was created?
At the end of the ´90s a considerable downturn in the number of drivers active in the different National Karting categories emerged according to some in-depth market analysis carried out by our company. Such analysis, carried out first on the Italian market, was also confirmed later in the major markets worldwide and at the same time the developing countries didn´t record any positive sign as well.

This negative context was taking shape even though in the last few years the knowledge regarding the karting discipline was really growing a lot. And this was possible thanks to the direct and indirect promotion made by several Formula 1 driver s who took their first steps, from an agonistic point of view, in the karting world and also for the huge number of indoor and outdoor facilities allowing people to try karts in main towns and in tourist areas. Moreover the passion for the engines is very widespread and probably it is only second to the football worldwide.
The analysis carried out showed that the high managing costs are the major cause of the downturn and of the non-development of the karting activity. Moreover, as far as the agonistic field is concerned, the unstable regulations applied in this sector and the great splitting up of the categories proved to have the opposite effect. On the contrary the purchasing cost of the vehicle didn´t prove to be a factor able to influence and penalize particularly this discipline.

There are several sports, even less popular, which enjoy a much larger diffusion with the public, even though they require equivalent or higher costs compared to karting´s. In comparison with only 10 years ago the number of available facilities increased a lot in many countries and this is an essential condition if you aim at increasing the number of users. But racing-tracks are also influenced by the current crisis and, to balance credit and debit, the facilities are more and more often available to small racing cars or Motard as well. Following such analysis and on the basis of the experience gained by our company in 40 years of activity we have conceived a plan to reinvent the karting: the Easykart project.

What is the Easykart Project?
PRODUCTS - At present the Easykart range consists of 4 single-gear models: Kid Kart 50cc -60cc - 100cc - 125cc. The age brackets are respectively 6-8 Years on the 50cc, 8-14 years for the 60cc model, 12-18 years for the 100cc model and finally over 16 years and grown-ups in general for the 125cc model, which represents the most performing model of the Easykart range.

The basic technical features are common to all models and they include electrical starting on board (TAG), centrifugal clutch and some specific devices to guarantee a high mechanical reliability. And just the reliability of the most important components, combined with the severe restrictions regarding the Sporting and Technical Regulations applying to the agonistic sector, are at the heart of the drastic reduction of the managing costs. All models available on the market are complete with all accessories which are already installed and ready-to-use, contrary to what is normally expected for the traditional karts, which have to be assembled in the after-sale phase.
The adopted accessories are standard in order to keep very low costs as far as purchase and management are concerned, while the adopted Easykart tyres can guarantee an ideal combination of life and performanc e. The quality-price ratio is exceptional on each model. The possible integration of the current range with two further models is going to be designed in the next future: one 125cc model equipped with change gear.

1. The electrical starting on board (TAG) is a feature shared by all models belonging to the Easykart range.
2. All Easykart engines are air-cooled, equipped with centrifugal clutch and conceived to guarantee an exceptional performance-reliability ratio.
3. The Easykart range available on the market is complete with Easykart tyres, which can guarantee a very good life in connection with the performances required in sporting competitions.

Easykart Targets
The Easykart project aims at increasing the number of karting users worldwide and at representing the tool to get in touch with our sport. This is an ambitious project whose target is to offer a simple and cheap chance of ractising a sport that at present is even difficult to understand and is also penalized by very high costs. Another important target to be achieved is the worldwide unification of the Easykart format, in order to guarantee the same chances to drivers coming from different countries.

At present this possibility doesn´t exist because basic categories and very different rules are in force in the various countries. The role played by the 60 and 100 propaedeutical categories aims creating a new and large breeding ground for the karting in order to launch new drivers into the upper categories and later on into the motor racing as well.
On the contrary the purpose of the 125 category is to attract many karting fans whose target is not to become professional drivers but to practice a discipline characterized by a high technical standards. These latter are guaranteed to all drivers coming from the lesser categories who are not able to continue the national categories or simply can not afford it.
To reach such ambitious targets a format aimed at exporting in the most effective way the Easykart project is going to be developed, but in particular we are looking for some partners able to share with us such targets both worldwide and at national level.

Our target is to establish relationships both in the distribution sector and in the communication field, planning strategies and tools according to the different requirements.

Easykart Proven Results
Only after 3 years since the launch of project and only after 2 years of sporting activities the threshold of 1000 ac tive customers is going to be exceeded both on the Italian and on the American market.

As far as sales returns are concerned, this is a very important result and is bound to increase exponentially in the next future. The price of the kart is one of the most important purchasing reasons which have made the spreading of this category successful.
But the several promotional activities planned for this purpose have also played an important role and have helped to increase the number of drivers competing for the agonistic activity which has now reached the levels registered in the past with the 125 category. But propaedeutical categories are constantly increasing as well and have exceeded the equivalent training national categories.

This unquestionable success is the real sign showing that the path we are following is effective and is helping to attract new users to the tracks, besides preventing many drivers from quitting this sport due to its too high costs. The Easykart project is growing constantly on the American continent and after consolidating its success in the United States of America during the WKA races and in the competition named Stars of Tomorrow, is now growing also in Mexico, in Colombia, in Guatemala, in El Salvador and in Venezuela, that is in economically weak countries where the control of the costs is a value added which is even more important for spreading this karting discipline.